A campaign concept for WWF apparel to promote their sustainably-sourced, 100% recycled apparel.
Plastic is just a mind-boggling scourge across consumer cultures, with an estimated 8 MILLION METRIC TONNES of plastic finding it's way into the ocean each year.
As if that isn't enough, the fashion industry contributes significantly to this total with a projected 60% of material made into clothing being plastic-based, which includes polyester, acrylic and nylon textiles. Laundry alone causes around HALF A MILLION TONNES of plastic microfibres to be released into the ocean every year - the equivalent of almost three billion polyester shirts.
The idea seeks to position WWF apparel as a sustainable alternative that not only helps reduce the fashion footprint, but that helps reduce the amount of plastics in the ocean, providing a bit of relief for our aquatic friends.
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/03838284-e08e-4362-9228-9c10b166c4d0_rw_1920.png?h=d3c4460591f30e6dbfc10b79353061ef)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/644ca8c3-cfef-435a-ac28-550dffd25200_rw_1920.jpg?h=905a17202678a7f7fb34d0bf20c8ff88)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/bbd6e26b-87cc-4158-816c-6f2ec314d0ca_rw_1920.png?h=77dfe9efb6011a335fd8b431a7b077a5)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/c84ae787-c8d5-4925-9efc-3dcdf646cb14_rw_1920.png?h=ba6a4f06c3f0ec63a31c288a1f50c709)