We were tasked with advertising the new Golf 6 Cabriolet in a unique way. Because the top comes down, you can experience a lot more. 
We created an online display ad in a leaderboard format that allowed people to scroll up a parallax journey into an entirely new user experience. And beyond.
The average engagement time was 150 seconds - a 100%  increase compared to the industry average, at the time, of 75 seconds.