We were tasked with advertising the new Golf 6 Cabriolet in a unique way. Because the top comes down, you can experience a lot more.
We created an online display ad in a leaderboard format that allowed people to scroll up a parallax journey into an entirely new user experience. And beyond.
The average engagement time was 150 seconds - a 100% increase compared to the industry average, at the time, of 75 seconds.
We created an online display ad in a leaderboard format that allowed people to scroll up a parallax journey into an entirely new user experience. And beyond.
The average engagement time was 150 seconds - a 100% increase compared to the industry average, at the time, of 75 seconds.
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/2564d89f-783c-4c2a-b4ef-800da25ee9ea_rw_1920.png?h=681bdbd63ca2ee3e011ad9d1c641f908)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/cb5760e7-17f8-48d7-92e6-58e7a9dc7f46_rw_1920.png?h=10ea196d086bc3836ceed9c10a08764c)