A minimal art direction approach to communicate in an entirely visual way. The creative executions dramatise various items locked up and secured - by showing the items in the context of a classic slide puzzle with Master Lock filling in the gap, making them impossible to unlock.
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/9acbb918-9827-4b08-834b-eac3e8c96e53_rw_1920.png?h=3030dbc1c4ed48ba1fa9f088c0f2548a)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/57ac2708-02c1-4227-9575-cc8dffa2aca5_rw_1920.jpg?h=15b893712795ff09c61c203cf70a9ea0)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/0463e262-4134-4744-b87e-6d4486e45cc0_rw_1920.jpg?h=81611d12a92f8d1608f68cf43742bb2e)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/38cfd399-6459-40b1-a9c6-ade9a2311f34_rw_1920.jpg?h=3513d4d73bb16421516b117cd153100d)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/1075f349-b553-4115-8873-02a352aeede1_rw_1920.png?h=870e26fcf04cc00752243788e2e33ab3)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/924df17b-73d9-428e-ac8b-a27a6ca7d62f_rw_1920.png?h=b1f69e279775355faa379990a69f7c3c)