We worked with el Jimador tequila towards a new positioning of Make It Real - based on the fact that their tequila is made from 100% agave.
This programmatic banner campaign helped launch the positioning by targeting consumers listening to music on Youtube and directing them to the original, 100% real versions of the songs that they're listening to. Take a listen below for some surprising originals.
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/51ace5d6-9360-4df5-8bb3-fa3f763e91d0_rw_1920.png?h=70cc0c65e672d00cd98765dd7854d0d6)
![](https://cdn.myportfolio.com/e8bcdab4-fc7a-4ca1-b467-c72a7646b09c/9dace6c3-b08b-4407-a5d0-350f6de76e6d_rw_1920.png?h=901de7ec6914bddaf5a520cc8aa4754c)